Erik Spiekermann: The Measure of Things

The Measure of Things” – famous typedesigner Erik Spiekermann creating fashion for the first time. With our first ever men’s edition of scarves and pocket squares.

And what’s the story behind the design?

Mono knew that Una couldn’t read maps – at least, that’s what she maintained. In fact, Una adopted a somewhat inept air when presented with any kind of technology at all. Mono, on the other hand, bought folding rules, drills, clamps and enough other tools to carry out any repair imaginable.

He knew what the many details at the bottom of the road map meant, and he always help the map so that north was at the top. Up north was where Una wanted to go. Things usually ended up with Mono taking over the navigation – or, indeed, the repairs.

Mono could convert between different currencies in his head; Una simply asked the waiter. Mono knew how many kilometers he could travel with the tank on reserve; Una, on the other hand, had sometimes been forced to wait at the roadside with an empty tank, though it was never long before a man stopped to help her out.

Mono loved devices for measuring and working things out. He knew how many liters in a gallon, how many inches in a foot, and what that would mean in centimeters. Una, on the other hand, was always aware of exactly how much she weighed – whether in kilos, pounds or stone.

For Mono, numbers had a kind of cabalistic, magical draw. Though they were abstract, it was possible to depict them precisely on the page. Whether contour lines on maps, the depths of the sea or the length of the scale on the barometer: Numbers had meaning, and the written representation of numbers had a special graphical appeal. What’s more, the scales featured on Mono’s pocket square and scarf let him check things whenever and whenever he needed to: The size of the menu (was it bigger than A4?), the height of Una’s heels, and everything else that was of significance for the measurement of the world.